This privacy policy applies to the global operations of all brands and services of Acethetik Consultants Pvt Ltd and Acethetik.com (“hereinafter referred to as “Acethetik”).

We consider your privacy extremely important. We want to explain the terms and conditions about the collection and use of certain types of information about our users. This statement discloses the types of information we gather, how we use them, and how to modify them. These practices apply to the web site that you were viewing when you clicked through to this policy. The Acethetik sites may be operated directly by us, our partners or our affiliates.

1. What information does Acethetik collect?

We collect information necessary to provide you with the best and most relevant content and services. Some of the services and features that we offer require you to provide us information as a condition of their use. These include access to subscription-only areas, the ability to post opinions or other content, participation in sweepstakes or contests, subscriptions to print magazines and email newsletters and participation in message boards. We collect personally identifiable information, such as your name, email address, postal address, phone number and credit card information when you provide it to us. From time to time, we may also collect other sensitive information such as your job title, gender, username and password. We may also receive information about you from other sources and add it to the information you provided to us.

Once you register with Acethetik you are no longer anonymous to us.

2. What is Acethetik’s practice regarding cookies?

Your internet browser has a feature called cookies, which stores small amounts of data on your computer about your visit to any of our sites. You do not need to have cookies turned on to visit our site, although active participation in certain areas of our site may require cookies. Cookies alone tell us nothing about who you are unless you specifically give us personally identifiable information, in which case we use the information to enhance your services in the ways described below. By adjusting your settings on your browser, you can disallow cookies to be collected.

We also use technologies, including electronic images known as Web bugs—sometimes called transparent GIFs, clear GIFs, or beacons—that allow us to track general user-traffic patterns. We also automatically receive and record information from our servers and from your browser, including your IP address, the time of your visit to pages on our site, and information about pages you visited. Unless you have registered for one of our products or services, the information we gather through the use of tracking technologies cannot be matched with any personally identifiable information about you.

We use cookies and tracking technologies in a variety of ways, including:

1. Keeping count of return visits to our site or our advertisers' or partners' sites;
2. Accumulating and reporting anonymous, aggregate (data collected in mass), statistical information on Web-site and advertisement usage;
3. Determining which features our overall user population likes best;
4. Saving your password so you don't have to re-enter it each time you visit our sites;
5. Displaying the most appropriate advertising or content based on your interests.

We allow other companies that are presenting advertisements on our sites and, sometimes, in our newsletters to use tracking technology on your computer. We do not give any personally identifiable information to them as part of this relationship. Unless you visit the web site of these companies and provide them with personally identifiable information about yourself, these tracking technologies tell those advertisers nothing about who you are. Our advertisers' use of tracking technology is subject to their own privacy policies.

3. How does Acethetik use information?

We use the information we gather for four general purposes:

1. To customize the advertising and the content you see;
2. To enhance the user experience in our network of sites. We use tracking information to determine how well each page performs overall based on aggregate user demographics and traffic patterns to those pages. This helps us continue to build a better service for you;
3. To fulfill your requests for certain products and services, such as sending out electronic newsletters and enabling you to participate in paid services, polls, contests, and message boards;
4. To send you information you agreed to receive about topics we think will be of interest to you.

4. Does Acethetik share information?

Personally identifiable information

We will make your personally identifiable information available to other companies or people when:

1. You have elected to allow us to share that information at the time that you registered with us or provided us the information, or through a subsequent affirmative choice through our website;
2. You volunteer information or create a public profile in the course of your participation in our community features such as forums, user opinions and reviews, chat rooms, photo sharing or other forms of public communication and interaction;
3. You use co-branded services (i.e., sites or services that we offer to you in connection with a partner, who is identified on the site). When you use a co-branded service within our network of sites, you grant us permission to pass your registration information back to that service partner. Their use of your information is subject to their applicable privacy policies;
4. You request third-party vendors hired by us to provide specialized services such as customer support; email message deployment; suppression, merge and de-duplication services; data processing; and special products or services. However, these third-party vendors are only allowed to use the information in order to help provide the you with the services requested by you. We do not provide your information to these companies for their own, permanent use;
5. You unsubscribe for a mailing that we send to you on behalf of a third party. We may share your removal instruction with the third party so that it may be added to that party’s list of people to whom they may not send emails;
6. You are the winner of a contest or a sweepstakes that is co-sponsored with a third party and that third party needs your information in order to manage the prize fulfillment process;
7. Required by law, such as when we respond to summons, court orders, or legal process; and
8. We believe that your actions violate applicable laws, Acethetik Terms of use, or any usage guidelines for specific products or services, or threaten the rights, property, or safety of our company, our users, or others.

Aggregate information

We aggregate personally identifiable information and disclose such information in a non-personally identifiable manner to advertisers and other third parties for marketing, promotional, and other purposes. We do not disclose to these entities any information that could be used to identify you personally.

Business transfers

We continuously seek to improve our network of web sites and our business. In accomplishing these objectives, we may buy or sell a company, or one or more of the companies in our corporate group may merge with or be acquired by another company. If we sell a business, we may transfer some or all of your information as a part of the sale in order that the service being provided to you may continue or for other business purposes.

5. What are my options?

Users who would rather not provide any of the user data required by our registration process do not need to register with us.

We also give users the following options:

1. Opting not to receive our electronic newsletters or those of third parties when registering. Users who opt in may remove themselves from mailing lists at any time through the subscription-management pages or by following the instructions at the end of the e-mail they received from us;
2. Opting not to provide certain personal information when registering for a site, provided, however, that you may not be able to use some of our products or services without providing us with certain information.

6. How can I review and update my personally identifiable information?

You can review, or modify the information collected during registration for any of our sites. The instructions for doing this can be found in our member-services areas. Users may change information at any time and as often as necessary.

Users who experience any problem with our services or who have questions about how our services work should contact us using the e-mail: contact@acethetik.com

7. How will I know if the privacy policy is changed?

Any modification to our privacy policy or practices will be first made available within this area of our network of web sites. We will indicate any material change in our privacy practices on our sites and provide a link to the new privacy statement. If we use the information collected from users in a manner materially different from that stated at the time of collection, we will send affected users written notice of the change by e-mail.

8. Privacy of children

None of the sites within our network is directed to children under the age of 18. [NOTE: See note above.] We do not permit registration by, and will not knowingly collect or use personally identifiable information from, anyone under 13 years of age. This requirement is clearly posted during the registration process.

Questions, Comments

Questions regarding this privacy statement or any other aspects of our web sites should be sent to our corporate office at Acethetik Consultants Private Limited, 7 High Street, Cooke Town, Bangalore 560 005, India Attention: Krishna Menon. (Email contact@acethetik.com). We read every message sent to us and try to reply promptly to every one of them.

Effective date: July 28, 2006