The portal is owned and managed by Acethetik Consultants Private Limited, Bangalore, India. Krishna Menon, CEO, is the co-founder with N P Rajasekharan, Director - Talent.

The website is a new medium to encourage artists to present their creativity to global audiences breaking all geographical limits. The objective of the portal is to identify new talent and content and open global opportunities for their expression.

www.acethetik.com is unique portal where all creators can publish their artwork on line from anywhere in the world. This can be either free or at a price fixed by the creator. Acethetik publishes all artistic creations including music, stories, literature, articles, poetry, photographs, paintings, cartoons, etc. Art lovers can sample all creations before deciding to buy. Acethetik publishes only original content not published before and will not publish pornography or content that attack religions or political states.

Acethetik manages talent from identification, development, promotion, and contracting to the final making of a celebrity. Acethetik promotes artists on the site, at off-line events, and using print media.

Registered art lovers can get free downloads, buy creations, and act as a watchdog group to control the originality of published content. The portal will also help creative organisations and agencies scout for talent and content.

Blogging and creation of fan clubs will transform www.acethetik.com to a vibrant global community of art creators and art lovers that promotes exchange of creative ideas and creations.

Acethetik creates opportunities for corporates to use various art forms in new ways to promote their image and brands.

Acethetik depends on the following sources of revenue: